Google Analytics Rules of Good Data

Google Analytics Good Data

Last week we had the pleasure of attending one of CIM’s digital marketing courses and came away with a wealth of new knowledge. Like they say, never stop learning!

At Panda Creative we like to give good advice, so here’s a little something we bought away with us…

The 4 Rules of Good Data

  1. Be Sure – don’t assume data is correlated. Sense check it and use your brain.
  2. Be Specific – the more specific the better. Always start with a question.
  3. Add Context – use annotations to keep track on what you’ve done.
  4. Be efficient – get Google to do your reports for you with Google Data Studio.

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