It’s a question we always get asked, so we thought we’d answer it here for all to see!
Digital printing is perfect for shorter-run print jobs. It allows for on-demand printing and fast turnaround times!
Litho printing offers stunning, super high-quality print that allows for precise colour matching and special inks to be used. The CPC (cost per copy) price over a large print run is typically cheaper than digital and the more you print the cheaper the job becomes!
The downside to digital over litho is the ability to achieve very rich/bright colours (think orange and greens) that would normally ‘pop’ when printed litho due to the solid Pantone inks used – see the example below.
The downside to litho over digital is the slower turnaround time (print speed and drying time) and the cost involved in setting up the screens. Digital print also offers far more flexibility than litho, allowing for on-demand printing and adaptable personalisation.
So hopefully that’s answered your questions…? Remember, our Creative Crew are always on hand to ensure we chose the correct method for your requirements.