Our No. 1 goal is to bring engagement through your social media channels. Having good social media engagement proves to your customers you are a reputable brand with an excellent public presence. It also shows Google you’re popular and engaging with your customers, which overall influences your SEO, page ranking and quality score.
Social media is one of the most important tools in your toolbox for building a community and engaging with your customers. Panda can create, manage, optimise and expand all your social media channels so you can focus on what really matters, growing your business.
Social media is not something you simply set up and forget. It has to be nurtured and grown. You can’t run your social media channels on gut instinct, they need to be analysed, researched, optimised and strategised. Everything we do is based on metrics and we do it well.
Panda implement three main pillars to all our social media management package…
First of all, we’ll start with a complete social media audit so we can understand your particular brand’s needs. Next, it’s on to competitor analysis in your particular industry to see how they’re using their social channels. Once this is complete, we’ll work on getting brand consistency throughout all your current social media platforms while setting up any new ones we see fit. After everything is in place, we’ll arrange our first monthly strategic planning meeting with you to create a content strategy and the first month’s schedule of posts (multi-platform). As soon as this is in place, we’ll start straight away building your audience and engaging with influencers while creating a bank of hashtags tailor-made to your sector. As part of some of our packages, we will constantly monitor your social streams for mentions, reviews, questions, hashtags, messages and complaints, replying to every single one of your potential and existing customers – with direct feedback of urgent queries to you. This is a massively important part of social media, as it has a direct impact on your brand’s reputation. To finish off, we’ll provide you with a monthly update of cross-platform figures to show you how your profiles are having a positive impact on your business.
We can even integrate Google analytics reporting for a further delve into your websites audience, acquisition and demographics and provide a comprehensive ‘human-friendly’ report delivered every month with more than just numbers!
Panda can provide you with optional bolt-ons for… SEO services, graphic design services, website maintenance, photography and videography for content marketing, pay per click advertising, email campaigns, blog integration and content creation.
We have all the skills in house and will appoint you an account manager, meaning you’ll only ever have one point of contact for all your marketing and design requirements.